Digital Content Strategies have become a popular topic among institutions, with many museums developing and even posting these strategies, aiming to stay accountable to their audiences. Open publishing allows museums to share details with their public, serving them and the museum mission simultaneously, while establishing trusted and sustainable audience relationships.

The San Francisco Museum of Modern Art (SFMOMA), a Gallery Systems client, is challenging the notion of a digital content strategy by asking what would happen if the conversation isn’t about digital content, but instead is just about content? Chad Coerver, Chief Content Officer at SFMOMA, tackled this issue in a recent article posted to the SFMOMA Read content feed. “I see these virtual conversations as just another expression of a very human need for connectedness and context,” muses Coerver, “Regardless of whether we’re standing around the office cooler or sending images out into the digital ether, we are constantly writing the story of who we are, of our place in the world.”

Learn more about how SFMOMA is working to unify their content in Coerver’s article, “On Digital Content Strategy.”