Content Strategy: Is it all about digital?

Digital Content Strategies have become a popular topic among institutions, with many museums developing and even posting these strategies, aiming to stay accountable to their audiences. Open publishing allows museums to share details with their public, serving them and the museum mission simultaneously, while establishing trusted and sustainable audience relationships.

The San Francisco Museum of Modern Art (SFMOMA), a Gallery Systems client, is challenging the notion of a digital content strategy by asking what would happen if the conversation isn’t about digital content, but instead is just about content? Chad Coerver, Chief Content Officer at SFMOMA, tackled this issue in a recent article posted to the SFMOMA Read content feed. “I see these virtual conversations as just another expression of a very human need for connectedness and context,” muses Coerver, “Regardless of whether we’re standing around the office cooler or sending images out into the digital ether, we are constantly writing the story of who we are, of our place in the world.”

Learn more about how SFMOMA is working to unify their content in Coerver’s article, “On Digital Content Strategy.”

2017-01-23T17:27:14+00:00 By |General|0 Comments

About the Author:

Cat Bradley
Cat Bradley became part of the Gallery Systems team in 2016, and has a background in art museums and diversity policy for nonprofits. Cat holds an MA from the University of Oregon in Arts Administration for marketing, a grad certificate in Nonprofit Management, and a BA from the University of Central Florida in Art History, specializing in public art and 20th Century Mexican Art. When she’s not writing case studies or analyzing market data, you can find her wandering the art museums and galleries of New York City, squeezing veggies at the Union Square Famers Market, or playing the ukulele at open mic night on the Lower East Side.

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