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About the Author: Sheena Archer
Sheena Archer is the Group Chief Strategy & Integration Officer at the Hoffman Group—part of Volaris Group. Her mission includes strategic planning and execution, new product and market expansion, best practice sharing, and ensuring the success of new acquisitions. Sheena has over 17 years of experience working in VMS companies, including the transit, fleet management, non-profit, and arts and culture verticals. She enjoys spending time cycling, kayaking, gardening, practicing yoga, and attempting to be the world's best dog mom.