Collective Conversations with Brian MacElhose

Brian MacElhose is the Collections Database Analyst at the Dallas Museum of Art.

Established in 1903, the Dallas Museum of Art (DMA) is among the 10 largest art museums in the country and is distinguished by its commitment to research, innovation, and public engagement. At the heart of the Museum and its programs is its global collection, which encompasses more than 23,000 works and spans 5,000 years of history, representing a full range of world cultures. Located in the nation’s largest arts district, the Museum acts as a catalyst for community creativity, engaging people of all ages and backgrounds with a diverse spectrum of programming, from exhibitions and lectures to concerts, literary events, and dramatic and dance presentations. Since the Museum’s return to free general admission in 2013, the DMA has welcomed more than two million visitors, and enrolled more than 100,000 people in DMA Friends,the nation’s first free museum membership program.  For more information, visit

1. What is the biggest challenge your team faces on a daily basis?

Maintaining data consistency is a tall order. Given that there is a great deal of freedom in some of the fields in TMS, users can easily stray from our data standards. To help with this I have been developing an online reference guide for the staff which provides data formatting standards as well as step by step instructions explaining how to achieve accurate data entry. I continuously think about what the logical flow would be for staff and what makes the most sense, in terms of ease of use, for our TMS user base.

2. Technology continues to have a significant impact on museum management and the engagement of audiences. How do you see the use of technology in your institution evolving?

The DMA embraces technology and all that it can offer. I think that the next step for museums is going mobile. Mobile technology and connectivity is evolving at an incredible rate around the globe. We, as a museum industry, need to keep abreast of these changes and find ways to make mobile technologies work for us in our daily work lives as well as ways to enrich our visitors’ experience. I believe that the DMA will continue to push technology as far as we can take it whilst maintaining stability and accuracy as it pertains to the information that we, the staff, are using as well as that which is provided to the public.

3. What is the one change that you’ve made at your institution that has had the biggest impact?

Documenting data procedures, policies, and standards I believe to be one of the greater contributions that I have made for the DMA. Having this information available to the staff online creates a “virtual me” so that the staff can find answers to questions they have about TMS when they cannot find me.

4. If you were given $100,000 to spend on management of your collection or department, how would you use it?

Besides finding a creative way to take a trip to some exotic location under the guise of researching how to better manage collections data, I would love to use this kind of capital to bring on some temporary staff. It would be great to have them help clean up and standardize our data. There are a number of ways to bulk update data via SQL but often, with art related data, everything is not as binary as you would like it to be.

5. Do you have a favorite book, event or training resource that has helped or motivated you in your career?

Not a book in the standard sense, but the internet has been one of the greatest assets for me. Both and have been invaluable to me in the development of my technical abilities. has been instrumental and is the foundation for how I taught myself SQL. It continues to be a source of assistance for me to this day. has been a great resource for me when trying to figure out how to make a complex script work in SQL or a complicated formula in Crystal Reports. There is still a great deal of trial and error involved on my part, but without these resources the starting place would be even harder to find.

6. What is one of the most interesting projects or exhibitions organized by your institution and why?

Hands down, for me, the DMA Friends membership program, which the Museum launched in 2013 and was the first free membership program in the country, has been one of the more interesting projects. I enjoy seeing technologies being developed, especially when their impact is as a valuable as this one. Providing free membership to our guests is a great way to broaden our reach and to get the community involved. By using a points and rewards system, it encourages and incentivizes our members to participate in Museum activities, events, and the like. I am very curious to see how this program continues to evolve. You can learn more about this project at

7. If you were allowed to take home one item from your collection, what would it be and why?

Banquete chair with pandas

Fernando Campana (Brazilian, Born 1961) and Humberto Campana (Brazilian, Born 1953)
Banquete Chair with Pandas, Designed 2006
Stuffed animals on steel base
Dallas Museum of Art, DMA /amfAR Benefit Auction Fund
© Fernando and Humberto Campana

This chair, often referred to as “the panda chair,” is the type of object that just begs to be sat upon. I really would like to know what that feels like but alas this can never be a reality. However, one way that I could fulfill this desire to sit upon a pile of stuffed panda bears would be to spend countless hours at the Texas State Fair winning as many of them as I can at the ring toss. According to the state fair’s website, I have a just under 112 days, 22 hours, 53 minutes, and 22, no 21, wait 20 seconds left to perfect my ring tossing skills.

About the Author:

Sheena Archer
Sheena Archer is the Director of Marketing at Gallery Systems and has over 10 years of experience in Marketing and Communications for technology companies. Sheena holds a Bachelor of Fine Arts degree and a diploma in graphic design. When she’s not building marketing plans, designing websites or interviewing clients, you can find her growing vegetables, walking the world’s cutest dog or attempting to turn herself into a human yoga pretzel.


  1. Sarah Gillis July 27, 2015 at 9:15 am

    Brian, ikea has loads of stuffed pandas to make this dream a reality!

  2. Chad Petrovay August 11, 2015 at 8:33 am

    A true database administrator: TMS open on the left screen, and SSMS open on the right screen.

  3. Brian MacElhose September 16, 2015 at 11:44 am

    Thanks for the tip Sarah! Maybe I can just sit on a pile pandas at Ikea and get my fix on the cheap. But not before I spend 2 hours pretending to live in a perfectly designed 65 square foot apartment that has no windows.

  4. Brian MacElhose September 16, 2015 at 11:46 am

    That’s all staged, Chad. That isn’t even my desk. 😉

  5. Tina February 23, 2016 at 6:20 am

    How have you not aged in twenty-five years??? DMA is lucky to have you working for them…

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