How Museums are Embracing the Digital Age

Museums as media companies? It may seem like a bit of a stretch, but as museums reposition themselves for our new digital age they are becoming more than physical places to visit. Like never before, museums are throwing open their digital doors to a wider audience and giving virtual visitors a behind-the-scenes look at their work and the stories surrounding the objects in their collections.

The article, Museums, the Next Media Companies, on The Content Strategist blog looks at how the Metropolitan Museum of Art and Cooper Hewitt, two Gallery Systems’ clients, are approaching their own digital initiatives and what it means for a museum to “go digital.”

You can read the full article here.

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2018-07-30T06:55:55+00:00

About the Author:

Sheena Archer is the Director of Marketing at Gallery Systems and has over 10 years of experience in Marketing and Communications for technology companies. Sheena holds a Bachelor of Fine Arts degree and a diploma in graphic design. When she’s not building marketing plans, designing websites or interviewing clients, you can find her growing vegetables, walking the world’s cutest dog or attempting to turn herself into a human yoga pretzel.