Museums as media companies? It may seem like a bit of a stretch, but as museums reposition themselves for our new digital age they are becoming more than physical places to visit. Like never before, museums are throwing open their digital doors to a wider audience and giving virtual visitors a behind-the-scenes look at their work and the stories surrounding the objects in their collections.

The article, Museums, the Next Media Companies, on The Content Strategist blog looks at how the Metropolitan Museum of Art and Cooper Hewitt, two Gallery Systems’ clients, are approaching their own digital initiatives and what it means for a museum to “go digital.”

You can read the full article here.